I’m Christa King, CEO & Founder of Fitlandia as well


 Through my own fitness journey, I saw how broken the diet and fitness industries were and set out on a mission to help people engage the power of thought to start living a life of vitality. And I personally experienced many of the fad diet fails I know you have.

But, I had a resilient spark in me. From a very young age, I would always tell my parents, “There’s a solution to every problem.” While I had a traumatic childhood, I was determined to find ways to bring peace, joy, and abundance into my life despite any obstacles thrown at me.

But unfortunately, like many of us, I didn’t learn the best coping skills and relied on sugar, alcohol and refined carbs to self-soothe. It was the only way my brain knew how to make me feel “safe.” The reward center in the brain is quite the powerful influence. And from that, my unhealthy patterns were created.

My mission now is to help people understand how their brain can be rewired to make living a healthy lifestyle easy and fun; that they have the power to change through the thoughts, self-talk, beliefs and perceptions they hold.




I was an analyst in my corporate career and when I embarked on my own wellness journey, I became very curious about why nearly 70% of all people “fail” to reach or maintain their fitness goals.

Through all of my research I came to understand there are four key components needed to be successful. For those of us with a long history of food and/or alcohol abuse, paying special attention to these cornerstones is particularly important.

The Four Cornerstones of Fitness include:

  • Good nutrition – with a focus on a plant-forward, whole foods’ diet we can get the right nutrients for our body and design a dietary strategy that suits our unique goals and our lifestyle. Regain control over your cravings as you learn which foods are triggering for you v the ones that are empowering and energizing.
  • Daily movement – long gone are the days of “no pain, no gain.” Even a 20-minute brisk walk has incredible health benefits. To support our brain and our body, daily movement is critical – no matter how long or short it is. We were meant to move.
  • Mindset mastery – mastering our thoughts doesn’t happen overnight. It’s a practice. But the more we bring our attention to, and catch our negative thoughts, the easier it becomes to reframe them and create thought-patterns that support our goals. We also use Mind Zoning® meditations to help dig deep into the subconscious mind that’s driving 95% of our current behavior.
  • Community connection – we are wired to connect and a lack of this connection can lead to a dependence on food and alcohol to self-soothe. Fitlandia provides lifetime access to our community forum so that you have like-minded individuals on a similar journey to keep you moving forward when life throws a road bump your way.


There are a myriad of diets, programs, pills, powders and what-not out there in the wellness and fitness world.

But there are some basic core values and a style that I deliver in all of my programs that resonates with many and not-so-much with others. The most successful members in Fitlandia identify with these statements:

  • I give up fad diets and accept that lasting change requires radical commitment and a deep understanding that it’s a journey.
  • I release perfection and instead observe my setbacks and obstacles with grace so that I can learn.
  • I believe I am capable of lasting change.
  • I have a deep desire to change.
  • I am willing to face my fears to grow.
  • I am a fighter.
  • I am a badass in so many areas of my life and I want my wellness to match that.
  • Deep down, I know I am worthy of love, abundance, acceptance and appreciation.
  • I am an omnivore and am committed to figuring out which foods work best for my body.*


*Our 30 Days to Thriving program follows a paleo-style dietary strategy. For more info on the eating philosophy we subscribe to, I highly recommend reading, “Food, What the Heck Should I Eat?” from Dr. Mark Hyman. That and my other faves can be found on the Fitlandia Shopping Site.

Should you opt for a VIP experience with me, which includes one-on-one support and coaching, you should know this about me:

I will come at you with love, compassion and a nurturing approach to help you explore and understand your old patterns.

That being said, I will also be very direct, honest and let you know when your words and actions are in conflict with each other. I’m not going to waste your money nor my time with blatant placating. You’re a badass, remember.  

You should know, I am a therapy junkie and believe we should all be working with them so don’t be surprised if I nudge you in that direction.

Lastly, I tend to curse…quite a bit. If you said, “Fuck yeah” to that…I think we’ll get along just fine.


I think human beings are fascinating. I want you to know what lights me up as much as I want to learn that about you too! So I’ll start…

I love hair metal and I carry NO shame about that. It’s not even a “guilty” pleasure…just pure pleasure. My running playlist has plenty of Bon Jovi and Motley Crue on it.

People often tell me, they want to come back as one of my pets. We have 5 right now: Bandit, Reba, Sully, Vince & Tommy. Yes, Vince and Tommy were named after Motely Crue’s lead singer and drummer.

I’m obsessed with Telluride, CO. I swear I must have had a past life there. And I’m SO over-the-moon excited that the Mountain Lodge Telluride is the host for the RESET RETREAT in March of 2019.

My nickname is Cricket and no one in my family calls me Christa. You can call me Cricket too. You’re in my fit fam now.

My husband is 11 years younger than me. #fistbump #cougar

My favorite exercise is kettlebells. I love feeling strong and seeing muscle definition. I owe the incredible Tracy Jones (learn about Tracy here).

I was in hospitality Revenue Management for 25 years and still take on projects on the side. It’s my first love after all. P.S. That also makes me an expert in understanding the Type-A Exec.

If I had the looks and talent, I would have been a rock star. No joke.


If you’ve read all this and you’re vibing with me, let’s crush life together. Let’s get you out of your old thoughts and into new ones that reflect who you truly are:

An amazing, strong, resilient, determined and successful person. Literally you can have whatever you put your mind to…and I’m going to show you how.

Click here to get onto my newsletter today and I’ll show up for you about once a week to keep you inspired and share some awesome programs and events coming your way. Or if you’re ready to get started with me, unlock one of Fitlandia’s programs here.

Until I see your beautiful face soon, be WELL!



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